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I'm Susana. Nice to meet you!

I'm a UX designer with years of experience in the automotive, biotech, and hospitality industries. I have a passion for inclusive design, listening to people vent, and good coffee. 

When I'm Not At My Desk

You can probably find me:

  • Trying new coffee shops (there's over 40+ coffee shops nearby!)

  • Studying Japanese whenever I can

    • 少し 日本語 が 話せます!

  • Checking out the local music scene

  • Drawing coffee-related illustrations

  • Playing video games with my feline assistants, Mr. Beans and Murphy

    • As of right now, I'm playing Project Zomboid and Sims!

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Work Experience

UX Designer | The Jackson Laboratory 
2022 - Present
  • Led a team of 5 Research IT members to standardize documentation processes by providing guidance in design strategy, creating reusable templates, establishing governance guidelines, and streamlining workflows

  • Improved scientific datasheets by incorporating insights from user interviews with scientists

  • Initiated and managed a comprehensive design thinking workshop across multiple groups at JAX to address long-term and strategic needs on Salesforce

  •  Designed wireframes/prototypes for projects actively incorporating user feedback and fostering collaboration with stakeholders to ensure a streamlined ordering process

  • One of the leading contributors to the JAX design system; ensuring consistent, user-friendly experience, incorporating feedback, industry best practices, accessibility standards, and emerging trends

UX Designer | Station Digital Media
2021 - 2022
  • Established robust UX research at a world-class Japanese automotive company, leveraging data for improved product design. Refined dealer portal for less cognitive load and increased user satisfaction.

  • Led UX design team in creating a groundbreaking mobile app for SxS and jetski enthusiasts, improving navigation with real-time terrain data. Key to securing a ¥100,000,000 contract with a top Japanese motorcycle company

  • Key contributor to a logistics company's enterprise mobile app that empowered delivery drivers to securely deliver packages directly to customers' vehicles

  • Implemented a secure vehicle unlocking feature within the mobile app, allowing couriers to access customer vehicles with authorization, streamlining the delivery process and enhancing customer convenience

HCI Graduate Student | Iowa State University
2019 - 2020
  • Conducted usability studies using qualitative and quantitative data gathering techniques to verify that the various products & designs met user needs

  • Studies were focused on VR/AR & digital learning applications

Certification

International Association of Accessibility Professionals (IAAP)

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© 2025 by Susana Ruiz

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